TikTok Grants Viewers Control to Decrease Artificial Intelligence-Made Content in Their Feeds

Users will soon have a updated setting that allows them to reduce the quantity of artificial intelligence-produced videos appearing in their streams. This step comes as the platform announced that it now features in excess of 1 bn AI videos.

Trial and Implementation

The update is undergoing trials over the next few weeks before a widespread launch. This advancement aligns with a rise in AI content, driven by new video-generation tools.

AI Proliferation Online

It has been noted that almost one in 10 of the fastest-growing content creators on a competing service only show AI-generated videos. A considerable share of this output is classified as low-quality AI content, a label for substandard, mass-produced content that is typically illogical or bizarre.

Our research shows that a lot of users like content created using AI tools, including AI artwork to educational videos, and we intend to provide users the power to increase or decrease of that, based on their own likes,” stated a company executive.

Volume and Proportions

The service shared that there are currently 1.3bn videos on its app labeled as artificially created. Collectively, more than 100 m media items are uploaded to the platform daily, making AI-generated material a limited percentage of its total content library.

Customizing Your Feed

Users will be able to reduce or increase the amount of AI content they see by using the “manage topic” setting in the application and picking the AI content topic. Other topics that currently be modified under the setting encompass current affairs, style, aesthetics, and dance.

AI Disclosure Rules

TikTok’s rules mandate content makers to identify convincing AI-generated content, and it bans dangerous deepfakes of public figures or crisis events. Any authentic-looking AI-generated clip that is unmarked can be deleted under its community policies.

In addition, the platform will now apply an artificially created watermark to content created with its own AI tools, or detected by an industry-wide initiative for recognizing artificial media. This step is aimed to help prevent users from attempting to bypass the disclosure requirement.

Educational Initiatives

The platform is also introducing a $2 million AI literacy fund for professionals and organizations to create educational content about responsible artificial intelligence. This project will support non-profit groups dedicated to training programming and robotics.

Platform Protection

The video-sharing app has supported its content review process, following controversy over plans to cut jobs for hundreds of content moderators in the United Kingdom. It is planning to eliminate a significant number of roles in its trust and safety team in London, with trade unions and online safety experts raising concerns that staff are being displaced by AI moderation.

A trust and safety lead stated that staff-based oversight would still have a role, but artificial intelligence can shield workers by eliminating the most harmful content before it has to be seen by staff. The platform reported a 76% decrease in explicit and harmful content seen by content reviewers over the last 12 months due to reliance on its machine learning processes.

We believe it is crucial to integrate staff and AI to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we additionally believe it’s very important to limit contact with harmful content as quickly as possible, which is the area in which a lot of the machine support is proving valuable work at speed.”
Corey Dominguez
Corey Dominguez

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and online business trends.

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